Grace
Smith
Based in Indianapolis, IN — specializing in outdoor apparel, gear, footwear, and accessories for brands that demand precision and consistency at scale.
I grew up on the East Coast and spent five formative years living in Jackson, Wyoming — deep in the outdoor industry, surrounded by the kind of brands and people I now work with every day. That time shaped not just my aesthetic, but my understanding of what outdoor and apparel imagery needs to do: communicate function, quality, and lifestyle with clarity and precision.
I hold a degree in Studio Art and Design, which grounds everything I do — from how I approach a flat lay composition to how I think about color, proportion, and visual hierarchy across a full season of product.
Today I'm based in Indianapolis, working with brands across the outdoor and lifestyle space. I handle every aspect of the creative process — from styling and shooting to post-production — and I thrive on the challenge of delivering consistent, high-volume imagery without ever letting quality slip. Creative, resourceful, and driven, I bring a hardworking approach to every project and a genuine investment in the brands I work with.
what I do
01 FLAT LAY STUDIO
Precision product and apparel flat lays. Clean, catalog-ready imagery built for e-commerce and print.
02 PRINT DIRECTION
Art direction and styling for catalog and print projects, ensuring visual consistency across a full season of imagery.
03 ON MODEL STYLING & PHOTOGRAPHY
On-set experience as a stylist and photographer for on-figure shoots.
04 VIDEO CONTENT
Styling for short-form product and lifestyle video for digital campaigns, social content, and e-commerce platforms.
05 COLLABORATIONS
Brand partnership campaigns produced with Stio and collaborating brands in outdoor and apparel.
06 CREATIVE DIRECTION
Pre-shoot planning, model and vendor booking, on-site organization, and outfit curation.